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Manufacturing consent
We get a lot of surveys in this business, and some are more use than others. This latest offering is a tricky one. The Blu-Ray Association commissions a survey that finds consumers like their technology – shock horror.
I'd advise you to check out an old series of Yes Minister to see how such things can be skewed. Not that I'm suggesting this one is, but with every one of these always consider who's paying for it and how many people did they ask.
July 18, 2005 | Permalink
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