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Are you being served?
The latest figures from RSA show that a lot of consumers are still clueless about identity fraud, but it's still scaring them away from doing business online.
For all those e-tailers out there, get a grip. You are losing custom because you can't meet your customers' needs. Until businesses take this a lot more seriously e-commerce will continue to be plagued by fears of fraud.
October 18, 2005 | Permalink
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